How Much Does a Beauty Salon Website Cost in 2026
The Short Answer
A beauty salon website costs between €400 and €2,500+, depending on what you actually get. But the number alone means nothing. What matters is what it includes and what results it delivers.
The Three Options on the Market
1. Template Website (€400-750)
A ready-made WordPress or Wix template adapted with your logo and photos. You get:
- 3-5 pages (home, services, about, contact, gallery)
- Responsive design for phones
- Contact form
What you DON’T get: online booking, fast loading, SEO optimization, unique design. The site loads in 3-5 seconds and looks like 200 other salons.
2. Custom Professional Website (€1,250-2,500)
This is where we’re talking about individual design created specifically for your salon:
- Unique design that reflects your brand
- Loading under 1 second
- Integrated online booking
- SEO optimization for local search
- Adapted for all devices
- Portfolio gallery of your work
This is the option that actually brings clients, because the site is built for conversion, not just to “have something online.”
3. Premium Platform with AI Automation (€2,500+)
Everything from the option above, plus:
- AI chat agent that answers questions 24/7
- Automatic bookings through website, Instagram, and Facebook
- Appointment reminders (reduce no-shows by ~70%)
- Integration with Google Calendar or Fresha
The Real Math
Let’s look at the numbers for a salon that gets 10 new clients per month from their website:
- Average client value: €40/visit
- Visits per year: 3-4 times
- Client value/year: €120-160
- 10 new clients/month × 12 months = 120 new clients/year
- Revenue from new clients: €14,400-19,200/year
Even if your website costs €2,500, the investment pays back 6-8 times in the first year.
Next Step
If you want to know exactly how much a website for your salon would cost and what revenue it can generate, we offer a free audit of your current online presence.
Related Resources
- Website Design & Development - Our premium custom website service.
- Cognitex AutoBook - AI booking system for beauty salons, 24/7.
- WordPress vs Custom Website - Why custom code is a better investment for your salon.