Leading Dental Clinic in Europe

The clinic did not need a new website

It needed something the old one could not do: sell.

One of Europe’s leading dental clinics came to us with a clearly framed task. The existing site did well what it had been built for, presenting the clinic and collecting inquiries. But the team had prepared digital products, educational and informational materials, and no way to sell them directly through their own site.

That is a more common real-world case than a full redesign. The business is not unhappy with its website. It just wants it to do one more thing.

A module, not a restart

We built a digital product sales module integrated into the existing WooCommerce site, together with a payment system and delivery of the purchased files to the buyer.

Working on top of a system that already runs changes the priorities. The main requirement was not “make it look good” but that the rollout break nothing that already brings the clinic inquiries. So we kept the new functionality separate from the existing pages and shipped it with zero disruption to daily operations.

We paid particular attention to clear product information, predictable steps to payment, and the mobile experience. The buyer sees what they are getting, understands the terms, and completes the order without unnecessary fields or confusing detours.

Our first project outside Bulgaria

This was also our first project for a client outside Bulgaria, which added a layer to the task: the payment flow and the buying experience had to work for a market whose expectations around online payment are not the same as the Bulgarian ones.

What the project included:

• A digital product sales module on top of the existing site
• Payment system integration
• Automatic delivery of purchased materials
• 4-week delivery, from kick-off to live, with no downtime on the existing site

The result: the clinic added a new revenue channel to the site it already had, with no restart, no migration, and no weeks of something being broken.