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Boutique web studio in Sofia. Custom-coded websites and online stores where your customers buy, not just browse. No templates, no agencies-as-usual.

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Boutique web studio in Sofia

Cognitex Solutions is a boutique web studio in Sofia that designs and engineers custom websites and headless online stores for ambitious brands across Bulgaria and Europe.

The focus is on outcomes. A site that presents your brand clearly and turns visitors into inquiries. A marketing site usually ships in one to three weeks. An online store takes about four to eight. From launch we work so you can be found in Google and AI assistants. Sustained visibility grows with monthly optimization. You talk directly with the people who build the product.

Trusted by Industry Leaders

ATV Srednogorie
Beauty Center Karima
Smile Bar & Dinner
Dentalblue
Fortis Automation
HeliosAUTO
Electric Extreme
Dekra 66
ATV Srednogorie
Beauty Center Karima
Smile Bar & Dinner
Dentalblue
Fortis Automation
HeliosAUTO
Electric Extreme
Dekra 66
ATV Srednogorie
Beauty Center Karima
Smile Bar & Dinner
Dentalblue
Fortis Automation
HeliosAUTO
Electric Extreme
Dekra 66

Listed on

OUR NUMBERS

The numbers speak for themselves

12+

Combined years of web development experience

60+

Digital solutions delivered for businesses across Bulgaria

5/5

Client rating from every single client

24/7

Your systems work around the clock

FREE CHECK

Does ChatGPT recommend your business?

We check your site in Google and in AI assistants, then send you the report. Free, no signup.

  • Whether AI mentions you at all.
  • What's costing you customers in Google.
  • Where a competitor is ahead of you.
  • Free
  • Ready within 15 minutes
  • No signup

Check your site

We email the report to you.

Two engineers. Zero middlemen.

No project managers. No account reps. You work directly with the engineers who architect and build your product - 12+ combined years in software engineering, cloud infrastructure, and AI. Strategy calls, design reviews, and launch support stay with the same people, so decisions are fast and accountability is clear. That boutique model is intentional: fewer parallel projects, higher craft, and personal ownership from first brief to go-live.

Zahari Mikov

Zahari Mikov

7+ years in software development

Co-founder & Full-stack Software Engineer

Martin Mikov

Martin Mikov

5+ years in AI & cloud engineering

Co-founder & AI Engineer

What we build

Every solution is precision-engineered to drive revenue, automate operations, and outperform your competition.

Real results for real businesses

Over ten projects delivered across Bulgaria and Europe. Businesses of every size, nearly every industry. This is just a snapshot.

Explore Our Work

Engineered for industries that demand precision

We partner with brands that have outgrown templates and need custom-coded, high-performance digital platforms.

CUSTOM VS WORDPRESS

Custom website vs WordPress

In short: a custom website loads in under 1 second, scores 90-100 on Lighthouse, and has no plugin vulnerabilities or monthly maintenance. A typical WordPress site loads in 3-5 seconds, relies on dozens of plugins, and needs constant updates and upkeep. For a business in Bulgaria that bets on speed, security, and visibility in search and AI assistants, the custom approach wins.

CriterionCustom websiteWordPress
Load speedUnder 1 second3-5 seconds
Lighthouse90-100 / 100Typically 50-70 / 100
SecurityNo plugin vulnerabilitiesFrequent plugin vulnerabilities
Monthly maintenanceNot requiredConstant plugin updates
DesignFully bespokeLimited by the theme/template
SEO, AEO & GEOBuilt inRequires extra plugins
Hosting costLow (static / CDN)Higher (PHP and database)
ScalabilityHigh (headless)Limited

Custom website development in Bulgaria by Cognitex Solutions: typically 1-3 weeks for a website and 3-6 weeks for an online store.

How we engineer results

STEP 1

Audit & Architecture

We dissect your digital presence, map revenue leaks - slow pages, unclear offers, weak visibility - and design the technical architecture that will fix them first.

STEP 2

Custom Build

Every line of code is written by hand. Headless architecture when you need a store, custom storefronts, and clean integrations - built from scratch without template debt.

STEP 3

Performance Tuning

We optimize for sub-second load times, 90-100 Lighthouse scores where content allows, and conversion across mobile and desktop before launch.

STEP 4

Launch & Iterate

You go live with a system built for scale. Optional monitoring and retainers help evolve the platform as campaigns, catalog, and content grow.

Testimonials

Hear what our clients say about working with us.

ATV Srednogorie

ATV Srednogorie

ATV Srednogorie

Client · Review on Google

The guys are great! They built us an amazing experience website that started generating revenue within the first week. These are true professionals who quickly learned our business and helped us add things we had not thought of. Working with them is transparent and flexible, communication is top-notch, and they are always available to help. We wholeheartedly recommend them if you are looking to get a website built, turn to them!

Electric Extreme

Electric Extreme

Electric Extreme

Partner · Review on Google

Working with them was extremely easy and pleasant - from start to finish. We didn't expect that an app could automate such a large part of our work and make things significantly easier. I highly recommend!

Marina Ninova

Marina Ninova

Beauty Center Karima

Client · Review on Google

Thank you for a job well done! I am very happy with Cognitex Solutions. The site went live quickly, works flawlessly, and looks very stylish; they exceeded my expectations! The developer who built it clearly knows what he is doing and even contributed many great ideas and suggestions we implemented, and we definitely stand out in the market! Thank you!

Maria Zlatanova

Maria Zlatanova

Diamond Beauty Care

Client · Review on Google

The team is very professional, responsive, and easy to communicate with. They work fast, organized, and with attention to every detail. I got exactly what I expected, even more. I would gladly recommend them to anyone looking for a reliable partner!

Lubcho Dankov

Lubcho Dankov

Clean Space

Client · Review on Google

The team stands out with high professionalism, excellent communication, and fast response. They work organized, on time, and with exceptional attention to detail.

Nikolai Pavlov

Nikolai Pavlov

Vianor BulgariaGumExpert

Client · Review on Google

Satisfied! They understand people and completed my project on time. I recommend!

OFFER

Tell us what you need.

We'll prepare a concrete proposal.

  • You speak directly with engineers, not sales.
  • We usually reply within one business day.

Frequently Asked Questions

How much does a website cost?
A custom website starts from €1,250, and a custom online store from €2,500. The final price depends on scope: number of pages, integrations, e-commerce features, and content. Every project includes design, development, and an initial technical SEO, AEO, and GEO foundation at launch; sustained visibility continues on a monthly optimization plan. There are no template licenses or mandatory monthly CMS platform fees. We recommend a free consultation first - we map requirements and send a concrete quote, usually within one business day. If you already have a brief or competitor examples, share them so the estimate is more precise.
How long does it take to build a website?
A standard custom website takes 1-3 weeks from kickoff to launch. A headless online store typically takes 4-8 weeks because of catalog structure, payments, and checkout. The timeline covers strategy, design, development, testing, and go-live. Delays usually come from late content or feedback, so we set clear milestones and review points up front. Rush schedules are possible for smaller sites when content is ready on day one. After launch we stay available for fine-tuning so the first weeks of traffic convert well.
Why don't you use WordPress?
We build custom-coded sites (Astro and React) instead of WordPress because they load in under 1 second, while typical WordPress stacks often take 3-5 seconds. Custom sites score 90-100 on Lighthouse, avoid plugin vulnerabilities, and do not need constant plugin and theme updates. You own the code and are not locked into a CMS ecosystem. For marketing sites and boutique stores this means better Core Web Vitals, fewer security incidents, and lower long-term maintenance. WordPress can still fit some editorial-heavy use cases; for conversion-focused brands we prefer a lean, purpose-built stack.
Do you work with businesses outside Sofia?
Yes. We work with clients across Bulgaria and Europe. Collaboration is fully online - video calls, shared boards, and async updates - so location does not slow the process. Our registered address is in Bulgaria; we serve Sofia and the whole country as a primary market, plus remote European brands. Kickoff, design reviews, and launch work the same way whether you are in Plovdiv, Varna, or another EU city. If an on-site meeting helps, we can arrange it in Sofia when useful, but it is never required to deliver a high-quality site.
What is AEO and why do I need it?
AEO (Answer Engine Optimization) prepares your site so AI assistants such as ChatGPT, Gemini, and Perplexity can understand and cite it when people ask for recommendations. Classic SEO targets ranking pages; AEO adds clear answers, structured data, and entity signals so models can quote you with confidence. At launch we put the technical foundation in place - schema, FAQ structure, crawlable facts - then grow AEO and GEO results through monthly content and signal work. If prospects already ask AI “who builds websites in Sofia” or “best headless store for my niche,” that preparation helps your brand show up in those answers, not only in blue links.
Do you offer support after launch?
Yes. After launch we offer optional support packages for updates, monitoring, and technical help. Because sites are custom-coded rather than WordPress-based, routine maintenance is lighter - fewer emergency patches and less plugin churn. Typical support covers content tweaks, small feature changes, performance checks, and advice on analytics or campaigns. Many clients need only light retainers after a clean handoff; others prefer a monthly package while they grow. Either way, you keep full ownership of the codebase and hosting choices. Ask during the quote stage which level of post-launch support fits your team.
What is a headless online store and why is it better than WooCommerce?
A headless online store separates the storefront (what shoppers see) from the commerce backend (catalog, cart, checkout). That split lets the frontend be extremely fast and fully custom, while the backend - we often use Medusa - handles products and payments reliably. WooCommerce runs inside WordPress, so speed and security depend on themes and plugins that frequently slow the store down. Headless architecture improves load times, design freedom, and scalability for boutique brands that outgrow template shops. Migrations from WooCommerce, OpenCart, or Magento are a core service when you want a modern store without losing catalog data.
How can automation reduce my business costs?
AI-assisted automation can answer common inquiries, take online bookings, and help process routine orders around the clock. Businesses that automate admin work often cut related costs by roughly 30-50% and stop losing leads outside office hours. For salons, clinics, restaurants, and local services we build booking and messaging flows (including AutoBook) that reduce no-shows and phone tag. Automation does not replace your brand voice; it handles repetitive tasks so staff focus on high-value work. During discovery we identify which requests are most frequent and wire those first for a fast ROI.
What does the free audit include?
The free audit reviews your current website for speed, SEO basics, mobile experience, and conversion friction. You receive a clear report with prioritized recommendations and an honest view of what may be costing you clients - slow pages, unclear offers, weak technical SEO, or missing AI-readiness. There is no obligation to hire us afterward. Audits usually turn around quickly once we have your URL and goals. If you already know you need a redesign or store migration, the audit still helps scope the project and avoid rebuilding the wrong things. Request it via the contact or offer form on this site.
What is the difference between a template and a custom website?
A template is a ready-made design reused by many businesses, with limited layout and performance control. A custom website is designed and coded for your brand, audience, and goals - unique visuals, tailored user journeys, and a lean tech stack. Templates ship faster and cheaper up front, but often look generic, load slower, and fight your conversion goals. Our custom builds prioritize speed (under 1 second where possible), accessibility, and SEO/AEO from day one. The result is a distinctive presence that supports sales instead of looking like every other site in your industry. Choose custom when brand and conversion matter more than the lowest starter price.

READYFORCHANGE?

We'll audit your website for free and show you exactly where you're losing clients, and how to win them back. No obligations, no pressure.