Featured Projects
KVANT / Events & AV Production
HeliosAUTO / Automotive Services
Jotis / E-Commerce
Smile Bar & Dinner / Professional Services
Beauty Center Karima / Beauty Studios
Leading Dental Clinic in Europe / Professional Services
GumExpert / Automotive Services
Dekra 66 / E-Commerce
Clean Space / Professional Services
Diamond Beauty Care / Beauty Studios
From a business problem to a measurable digital result
This portfolio presents more than finished visual designs. It shows solutions to specific business challenges across tourism, beauty, restaurants, events and LED production, automotive upgrades, service companies, online booking, and e-commerce. Each engagement begins with a different objective: more direct inquiries, less manual administration, a faster purchase journey, or stronger confidence in the brand.
Every project combines research, clear information architecture, and content that leads visitors toward a useful next step. The visual system is designed for the client rather than adapted from a theme, while development is optimized for mobile devices, speed, accessibility, and organic search visibility. Booking, payments, multiple languages, and external integrations are planned as part of the complete customer experience.
Each case-study page explains the original challenge, the approach we selected, and the outcome delivered. This makes it possible to evaluate not only how our work looks, but how we think about growth, conversion, and the day-to-day processes behind an effective business website.
What keeps recurring across these projects
Booking is almost always the real task. The client words it as "we want a website", but in most cases the problem is that a phone call sits between interest and a confirmed appointment. GumExpert, the mobile tyre service in Zlatitsa, ran entirely on calls. Beauty Center Karima and Diamond Beauty Care already had a booking system, but the website was not using it.
So we rarely replace the system a business already runs. Karima and Diamond stayed on Studio24 and we connected the site to it. Replacing a working system is cost without result, unless the system itself is the problem.
And the website is rarely the only thing. Smile Bar & Dinner got a tablet review application and an internal panel for traffic, reviews and orders. GumExpert got an admin panel for incoming requests, because a captured request is half the work and the other half is the team seeing it in time. Then the same client, Dekra 66, came back for the GumMax online store, whose catalogue updates itself from the suppliers.
Sometimes the task is not booking but answers. KVANT's old site was fast, but it did not say what the company sells or what it costs. The new kvant.bg publishes its prices per square metre and calculates a rental before asking for an email.
And more and more often, the old site is closed to AI assistants. The old Jotis and HeliosAUTO sites refused requests identifying as the ChatGPT and Claude crawlers, and Perplexity confused both businesses with foreign companies of the same name: a Greek food company for Jotis, a Danish and a Norwegian one for HeliosAuto. The new sites name those crawlers and let them in.
About the numbers in these case studies
Where we have a first-party measurement, we publish it with the period it covers: 0.9s load for Karima against 4.2s on the old site, EUR 1,000 in bookings in the first week for ATV Srednogorie, four-week delivery for the mobile tyre service.
Positions in Google and appearances in AI answers are snapshots, not permanent rankings. We mark them as such everywhere, because rankings move and no provider can promise otherwise.
Where we have no measurement, we describe what we built and claim nothing about the result. We would rather run a shorter case study than a number we cannot defend.