Beauty Center Karima

A site that did not match the service

Karima Beauty Center already had a website. The problem was not that one was missing, but that it did not reflect the quality of the work behind it. The studio looked smaller than it is, at exactly the moment a client decides whether to book.

We redesigned it from the ground up: more than 30 pages, built around what the client is looking for rather than around how the studio is organised internally.

Booking was not a new system

Karima already used an online booking system and it worked. The task was not to replace it, but to connect it.

We integrated their existing Studio24 system directly into the new site. That is the difference between a site that lists services and a site that takes appointments: the client goes from “this is what I need” to a booked slot without leaving the page or hunting for where to book.

Ads that land in the right place

Alongside the site we built a landing page optimised for ad campaigns and launched a targeted Facebook campaign.

The new structure connects the ad promise to the matching service and a clear call to action. Visitors from the campaign do not land on a generic homepage, they land on the page they clicked for. It is the most commonly neglected part of an ad campaign and the cheapest one to fix.

Every detail, from the design to the ad messaging, was coordinated with the Karima team. We also provide ongoing support for updates and improvements.

Results:

• ~40% more new client inquiries in the first 4 weeks after relaunch
• Page load time: 0.9s on mobile, down from 4.2s on the old WordPress site
• Lighthouse score: 98/100
• More than 30 pages and integration with their existing Studio24 booking system

After the SEO and AEO work the site reached the first page and the local results for searches like “waxing in central Sofia”. That is a snapshot from the period after launch, not a permanent position: rankings move, and no provider can promise otherwise.

The client left a five-star Google review.

The result: a stronger online presence, higher conversions, and predictable growth in the client base.