Smile Bar & Dinner

It was not only a presentation problem

Smile Bar & Dinner needed an online presence that reflects the atmosphere of the venue. But once we looked at how the business actually ran, the task turned out to be wider than a website.

The restaurant had three disconnected needs: guests finding the menu and catering easily, reviews being collected in an organised way on site, and the owner seeing traffic, reviews and orders in one place instead of four.

We built all three.

The site

A digital menu system with categories, a visual gallery, a lunch menu, a dedicated catering page with an inquiry form, and a contact section. The whole site is bilingual, Bulgarian and English, which makes it usable by international guests too.

We organised the menu into logical categories and put the most-wanted actions where they are easy to reach. Guests can check the offering, the address and how to get in touch without opening heavy PDF files and without pinching to zoom.

The lunch menu changes often, so we automated it: updating the menu also generates the image for social media, instead of someone doing that by hand every day.

The review app

Restaurant reviews are given on site, while the impression is still fresh. They are usually collected days later, or never.

We built a tablet application that closes that gap: the guest leaves the review before they walk out, rather than when they happen to remember.

The internal panel

The last part is the one that is normally missing. The owner got a single view bringing together site traffic, reviews and orders. Without it, each of the three is a separate source someone has to go and check.

What the project included:

• 3-week delivery to a live bilingual site
• Digital menu with categories, lunch menu and gallery
• A dedicated catering path with an inquiry form
• An automated flow for the lunch menu and its social image
• A tablet application for collecting reviews on site
• An internal panel for traffic, reviews and orders

After launch the site reached first place for searches like “restaurants in Mladost 2”. That is a snapshot from the period after launch, not a permanent position.

The project completed in 2025. What is described here is what was delivered at that time.